In recent months, industry publications have been full of stories about veteran songwriters and other independent catalog owners selling most or all of their publishing catalogs.

This isn't a completely surprising development. Plenty of buyers—from longstanding majors and independents to a wave of newer companies backed by private investors—are competing for market share. A few years ago the government changed the tax code in ways that favor copyright creators looking to sell. And the recent economic turmoil has motivated some owners to monetize their assets sooner than later.

Even when opportunity knocks, however, it's still important that songwriters and their representatives think long and hard about these decisions and what they could mean for their retained songwriter or co-publishing shares, as well as their legacies.

Let's start with the premise...

Click here for Mark Fried's full opinion piece which includes his opinion on why improved software for royalty administration isn't enough and the need for veteran writers to have a complete marketing plan provided by their publisher.