Business Matters is a daily column that offers insight, analysis and opinion on the day's news.

-- Rhino Records laid off 30-40 employees on Thursday, according to a report. Jobs were cut from all departments, according to the report. In a statement, the Warner Music Group-owned label said it would evolve into an entity that "handles WMG's global digital catalog initiatives, film, TV, videogame and commercial licensing, and name and likeness representation for legendary artists." Note there was no mention of physical product in that statement. Rhino has long been among the best at releasing high-quality physical packaging and box sets. But that was then. (Variety)

-- Verizon will reportedly pay ASCAP an interim license fee of more than $5 million while the two sides continue to debate how much ASCAP should receive for ringtones. ASCAP has insisted mobile carriers should pay for the public performances of ringtones they sell. Songwriters already get mechanical royalties from ringtone sales. (Law 360)

-- A2IM is offering a white paper on email marketing. Download here.

-- Good news for music marketers - maybe - still scratching their heads on what to do with social networks: a study shows Twitter users are twice as likely to engage with brands as other social network users. But there's a slight catch. From the way the reports are worded, the study does not indicate that Twitter users are actively engaging with brands via Twitter. They are more likely to engage (clicking on ads, visiting company profiles) outside of the Twitter ecosystem. There is one thing missing from this news release that would offer a big takeaway for marketers: are these engaged Twitter users talking about brands on Twitter? One would like to assume this is happening, but the study does not seem to indicate how Twitter users differ in how they operate in the Internet's echo chamber. (paidContent)

- Add this to the "fans want access" imperatives of new business models: An eat-and-greet for members of the Zac Brown Band fan club. (Music Row)

-- Band on the Wall, a venue in Manchester, England that helped launch the careers of the Buzzcocks and Simply Red, among others, has reopened after being closed for four years. The refurbishment included the addition of a recording studio, a café and meeting spaces. (BBC News)

Follow Billboard senior analyst Glenn Peoples on Twitter at