Independent music publisher Imagem Music U.K has signed a deal with online music marketplace Ricall to increase its sync-licensing opportunities.

Effective immediately, the deal will see Imagem provide Ricall with access to its catalogue of 200,000 titles -- including the Zomba, 19 Music and 19 Songs, Rondor and BBC Music Publishing catalogues -- for synchronisation.

London-based Imagem will continue to promote its existing in-house sync activities alongside the Ricall partnership. Artists and writers signed directly to Imagem Music include Vampire Weekend, Temper Trap, MIA and Jamie T.

As part of the deal, Imagem will utilise Ricall's "syncsites" technology -- customisable branded versions of the main Ricall website that allow rights-owners to market repertoire direct to synchronisation sectors.

Commenting on the partnership, Imagem managing director Tim Smith,said in a statement: "Our in-house sync team already does excellent work and anything that supports their efforts and makes the sometimes cumbersome process of sync licensing quicker and easier is something we want to encourage. We are looking forward to increasing the number of licensing opportunities we can bring to our writers and the catalogue owners we represent."

Richard Corbett, founder & CEO of Ricall added in a statement that the deal with Imagem Music "marks our first deal with a substantial music publisher. We are confident that many more music publishers will see the value that Ricall's online service can bring to their sync licensing activities with the launch of our new suite of tools."