U.K. collecting society PRS for Music has unveiled a new structure, as part of an operational review led by new chief executive Robert Ashcroft.

Two key divisions at the center of the organization will be Licensing (generating revenue) and Operations (distributing income to members).

The re-organization means that Jo Prowse, managing director membership and operations, and Andrew Shaw, managing director broadcast, online and recorded media, will leave with immediate effect.

Licensing will be led by Jeremy Fabinyi, former managing director recorded media and acting chief executive. The Operations division will be led by Niall Stirling, current managing director of professional services. The latter will manage all operational functions including information systems, member services and copyright and distribution operations.

The two new divisions will report directly into Ashcroft, along with Human Resources, Legal, Marketing and Communications, Corporate Planning and Finance.

In a statement, the society said "the changes will ensure that PRS for Music is fit for the future music world and able to be a more agile organization, continuing its work supporting songwriters, composers and music publishers and protecting the value of creative content."

Membership Development will now sit within Marketing & Communications "in order to allow key members to engage more effectively supporting our defense of copyright," said PRS for Music.

"We have a great opportunity here to streamline our business and ensure that it is fit for purpose for the challenges and opportunities that lie ahead," said Ashcroft in a statement. "At the heart of our business are our customers and members, and they require an efficient and effective organization that both recognizes the value of their creative talent and the need for cost-effective and simple licensing."