Andrea C. Martin, a former president of ADT Canada and media and entertainment company Readers Digest Association, has been appointed chief executive of U.K. collecting society PRS For Music, replacing Robert Ashcroft.
Ashcroft announced in the fall that he would be stepping down later this year after a decade at the helm of the London-based organization, which represents over 140,000 songwriters, composers and music publishers in the U.K. and two million worldwide. He will continue at PRS For Music for an unspecified period to assist Martin in her transition to the role.
The Canada-born executive is PRS for Music's first female chief executive in its 105 year history. She takes up the post June 17 whereupon she will lead 500 staff across two London sites, as well as overseeing the organization's interests across its three joint ventures: PPL PRS Ltd, which looks after public performance licensing; Pan European rights hub ICE; and Network of Music Partners (NMP), which manages music processing in the U.K., Nordic and Baltic regions.
In 2018, revenues at PRS for Music grew 4.4% to total £746 million ($965 million) of which £603 million ($779 million) was paid out to songwriters, composers and music publishers.
In a statement announcing its new chief exec, PRS for Music called Martin "a recognized leader and transformation specialist" with a proven track record in leading "highly performing businesses."
In addition to her previous posts with ADT Canada and Readers Digest Association -- where she spent 27 years in a variety of marketing and leadership roles -- Martin worked as London-based managing director of data services for the Royal Mail from 2012 to 2015.
Commenting on her appointment with PRS, Martin said she was "honoured and excited" to lead the company and "have the opportunity to shape the future of a renowned U.K. and global music business, that is inherent to its songwriters, composers and publishers."
"Andrea is an exceptional business leader and I know will continue and accelerate PRS' development into the world's leading rights management organisation," said PRS chairman Nigel Elderton.
Speaking on behalf of the PRS board, Elderton thanked outgoing chief executive Robert Ashcroft for his ten years of service and the considerable impact he has made.
"Under his stewardship royalty revenues have grown 70%, the business has been transformed and PRS for Music has successfully led the fight for copyright both in the U.K. and internationally," said the chairman. He backed Ashcroft's successor to continue delivering the board's vision in a "changing and increasingly competitive" industry.