SoundCloud has hired digital music veteran Mark Eisenberg as senior vice president, content partnerships. Previously the svp of strategic initiatives at non-profit collective rights management org SoundExchange, Eisenberg has been tasked with advancing SoundCloud's global content licensing efforts and strengthening its relations with labels, publishers, PROs and collecting societies.
Eisenberg will officially join SoundCloud later this month where he'll report to chief operating officer, Michael Weissman from the audio platform's NYC office. His duties will also include working on SoundCloud's strategic direction, developing new products and scoring new business opportunities.
"We are thrilled to have Mark on board. He has been a leading architect in the digital music space since its inception nearly 25 years ago," said Weissman. "His proven leadership and wealth of knowledge, experience and industry relationships are a strategic asset to the team as we continue to build the world’s largest music and audio catalog, and create more opportunities for our partners and artists on SoundCloud."
At SoundExchange, Eisenberg was in charge of sourcing new applications for the collective’s rights management and royalty distribution platform. Prior to joining SoundExchange in late 2014, he was global head of content acquisitions at MixRadio, Microsoft's mobile radio service. Earlier in his career, Eisenberg served as evp and head of business and legal affairs at Sony Music Entertainment's Global Digital Business Group, in addition to work as an attorney at several law firms.
"SoundCloud has a unique, and powerful position in music today," said Eisenberg. "I could not be more excited to join the team to shape the deals and build the relationships that will drive growth for SoundCloud and the streaming market overall."