Ally Norton will helm the company's first West Coast outpost.
Shore Fire Media opened a new Los Angeles office this week, the public relations firm's first on the West Coast.
The new location will be run under Ally Norton's direction and is located on the ninth floor of The Desmond Building in the city's Miracle Mile District. Shore Fire now has offices in Brooklyn, Nashville and Los Angeles.
"Los Angeles has been a second home to many of our staff of late as our West Coast work and roster have grown," said Shore Fire Media president Marilyn Laverty in a statement. "We're thrilled that our outstanding publicist and executive Ally Norton will be in charge of our new LA operation."
Shore Fire Media's roster include Bruce Springsteen, Elvis Costello, Zac Brown Band, St. Vincent, Maxwell, Kesha and Bon Iver, among others. The firm's clients earned 24 nominations in 17 categories at this year's Grammy awards.
"I'm very grateful for the opportunity to represent Shore Fire Media on the West Coast," she said in a statement. "I'm so excited to be here, and I look forward to expanding Shore Fire's presence in LA's amazing music community."
Shore Fire opened its Nashville office in 2013 and last year expanded into a new location on Music Row.