Ticketmaster is consolidating several key operations into a single music division and putting industry veteran David Marcus in charge of it. The Live Nation-owned ticketing giant announced that Marcus is their new executive vp, head of music in North America, overseeing the OnTour artist services operation, the Venues & Promoters ticketing segment and club ticketing platform TicketWeb.
Marcus will report to Ticketmaster North America president Jared Smith, who said the unified division will help the company "leverage our unique assets against the specific needs of the music ecosystem. We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas and stadiums."
He added, "We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle."
Marcus arrives at Ticketmaster from ScoreBig, where he was most recently chief commercial officer in charge of product, marketing and sales strategy. Prior to ScoreBig, he held executive roles at Warner Music Group and Warner Brothers Records. In 2005, he joined pre-Live Nation Ticketmaster and helped build its first artist services division -- a segment he now runs.
"I couldn't be more excited to rejoin Ticketmaster. I've spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here," said Marcus in a statement. "We're going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events."