Amazon.com

The building housing the headquarters of Amazon.com Inc. stands in Seattle, Washington, U.S., on Tuesday, April 21, 2009. 

Kevin P. Casey/Bloomberg via Getty Images

Amazon CEO Jeff Bezos has awarded two of his top executives with shiny new titles: CEO. The online retail giant announced on Thursday that it has made Jeff Wilke the CEO of Worldwide Consumer, handling all-things e-commerce, and Andy Jassy the CEO of Amazon Web Services (AWS), the company’s cloud unit. Both men were previously senior vice presidents in those departments. 

In a blog post, Marketplace and AWS were cited as two of the company’s three big pillars — the third being the subscription service Prime. “And as we've grown as a company and those three big pillars have also grown, we've decided it makes sense to change the titles of the leaders of those businesses."

The blog post stresses that "this is not a reorganization but rather a recognition of the roles they’ve played for a while."

Amazon Shares Plunge on Holiday Earnings Miss

The title bumps arrive as Amazon’s overall business has reached $100 billion in annual sales, with AWS approaching $10 billion in sales. The company has not broken down Prime’s performance but said in a recent letter to shareholders that "membership grew 51% last year – including 47% growth in the U.S. and even faster internationally – and there are now tens of millions of members worldwide."

Bezos remains CEO and Chairman of the Board at the company.