Former BBC Radio 1 controller Andy Parfitt has been hired by Vevo to be the video portal’s interim head of content and programming. In an internal email obtained by Billboard, Vevo CEO Erik Huggers said Parfitt "will help us further elevate our ability to produce and distribute great content that makes Vevo an even more attractive platform for artists, labels, brands and of course our audience."
Himself a former executive at BBC, Huggers described Parfitt’s area of focus -- content development -- as the "lifeblood of Vevo" and a "top priority" for the company. "The addition of Andy will add more velocity to out efforts to further differentiate in these areas for the future,” he said.
Parfitt stepped down as head of Radio 1 in 2011 after 30-plus years at the BBC and was replaced by Ben Cooper. Huggers said he "played a critical role in bringing BBC Radio into the digital world." Since leaving the corporation he has been an executive director of talent at Saatchi & Saatchi and chairman of the National Foundation for Youth Music.
Co-owned by Universal Music Group, Sony Music, Abu Dhabi Media and Google, Vevo has reportedly been in talks to end Warner Music Group’s status as the only major label not represented on the site.
Meanwhile, Parfitt and Huggers’ former employer announced on Thursday that it plans to cut costs by 20 percent over the next five years.