lana del rey

Lana Del Rey with Tap Management’s Mawson (left) and Millett.

Courtesy of Press Here Publicity

Jordan Feldstein’s Career Artist Management (CAM) is expanding. The longtime home of Maroon 5 and Robin Thicke is adding Lana Del Rey managers Ben Mawson and Ed Millett of Tap Management to its executive team under a new strategic venture. The two companies will maintain independent staffs but share resources on strategic projects.

The London-based Tap was founded in 2010 and also counts Angus & Julia Stone and Mighty Oaks on its roster. But by far its biggest success has been 30-year-old Del Rey, who has sold 2.3 million albums and 10 million song downloads for Interscope, where she is a labelmate of Maroon 5. Her fourth album is due out this fall and already generating buzz thanks to kickoff single "Honeymoon."

CAM has grown in the last year to include manager Chace Johnson, who brought with him clients A$AP Rocky and the art-direction team AWGE in early July. Now with offices in Los Angeles, where CAM is headquartered, and New York, its operation has grown significantly.

Now, however, the 37-year-old Feldstein says, "Tap Management is an ideal alliance for my business," adding, "I have been looking at firms to form a strategic partnership with, and Ben and Ed are very creative, unique executives who resourcefully have led their company as the traditional record business continues to evolve."

This article first appeared in the Aug. 8 issue of Billboard.