Listen Up, the British music promotion company that counts some of the world's biggest DJs and labels as clients, is coming stateside and opening an office in Los Angeles. Cecilia Doreng-Stearns, formerly of Dim Mak and Rephlektor, has been hired to manage the expansion.
Since it was founded in 2009, Listen Up has developed a UK roster of roughly 120 artists, including DJ heavyweights Tiesto, Avicii and Deadmau5, along with music festivals and labels, such as Holy Ship!, Virgin Records and Ultra Music. But Doreng-Stearns said the American arm will concentrate on the rising stars of deep house, the buzzworthy subgenre that has been popular in Europe for years but that is just beginning to make major waves in the States. The client list so far includes Jamie Jones, Annie Mac, Nic Fanciulli, MK and the G-House duo Amine Edge & Dance.
"We've been traveling to America regularly for the last few years, having meetings with labels, management, artists," said founder and managing director Luke Neville. "So we have a good infrastructure of contacts in North America to establish ourselves firmly."
Listen Up's director James Mack echoed Neville, saying the opporutunities in North America are great enough to call for a "firm base." Mack formerly worked as a publicist for Fabric before founding his own digital PR company, Macked. He joined Listen Up in 2011, bringing Macked into the fold with him. Together the two specialize in radio, club and online promotion.