Traci Adams has been promoted to senior vp promotion at Epic Records by executive vp Benny Pough.
In her new role, Adams is responsible for building a presence in the urban space for the label and will now oversee urban, hip-hop and adult contemporary formats. Since joining Epic in 2012 as vp urban promotion, Adams has delivered six No. 1 singles, including the most recent from Atlanta-based artist Future with "Move That Doh."
"It gives me great pleasure to watch Traci grow into a seasoned executive," said Pough. "She is a strong leader for the urban promotion team, and we are fortunate to be able to cultivate her talents."
Adams commented on her new role: "Epic has afforded me the opportunity to grow as an executive, and I'm extremely thankful and humble at the opportunity to continue to do what I enjoy."
Adams began her career as an intern for Epic head Antonio "L.A." Reid's LaFace Records in Atlanta while attending Savannah State University. Upon graduating, she earned her first job at WFUN St. Louis as programming assistant, then music director in 2001. In 2003, she relocated to Chicago, D.C. and then New York with Island Def Jam Records initially as a regional before being upped to national director of promotion in 2008. During her stint there, she helped earn top-charting records for Rihanna, Ne-Yo, Kanye West, Rick Ross, The-Dream, Big Sean, Ludacris and Young Jeezy, among others.
This story first appeared on THR.com