Seattle-based indie label Sub Pop has launched a digital download store.

The store is currently stocking 200 titles and the label hopes to eventually make its entire catalog available for download. At this point, Sub Pop is only selling full albums, priced at $9.90, and plans to add singles at a later date.

All files are DRM-free, will be saved on the customer's account page, and can be downloaded multiple times to any number of machines.

Says Sub Pop president Jonathan Poneman, "We are not disturbed by 'unprotected' sound files. Obviously, I expect that there will be a continued fragmentation in listening preferences-both in content and platforms-but Sub Pop's function will remain singular: to provide the artists, listeners and consumers the best experience possible."