Roadrunner Records has partnered with music industry veteran Tom Lipsky to launch a joint venture label.

The as-yet-unnamed label will focus on new recordings by established classic rock artists. Worldwide physical and digital distribution, marketing and licensing will run through Roadrunner and Lipsky will work closely on all aspects of his artists.

Lipsky was most recently CEO and president of Sanctuary Records Group North America. Prior to Sanctuary, he was one of the founders and president of Raleigh, N.C.-based CMC International Records.

Lipsky will continue to be based in Raleigh.