Thievery Corporation announced they would start streaming their new album, "Radio Retaliation," via iLike and Facebook on September 19, five days prior to the album's official September 23 release date. This event marks the first time iLike and Facebook have jointly promoted a worldwide listening event. Additionally, Thievery Corporation has made a series of video messages, in which they introduce and discuss their new album, that iLike will premiere and distribute across the Web.

"Artists upload exclusive content to iLike every day, but this is the first time Facebook and iLike have jointly promoted an album," says Ali Partovi, CEO of iLike. "We'll have strategic, targeted placements all across Facebook in order to reach Thievery Corporation fans."

This partnership follows iLike's designation as a "Great App" by Facebook in late July. "As a Great App, we have a much greater visibility," says Partovi. "Facebook recognizes that third parties build excellent applications and that we provide a deep level of promotion and visibility for bands."

Partovi adds that he doesn't see the move as an indication that Facebook is trying to compete with MySpace, who have stated they plan to launch MySpace Music, a joint venture between MySpace and major labels, within the month. "We see the traditional media, particularly radio, as our main competitor," he says. "This is not a responsive move."

The move also makes sense for Thievery Corporation, given that much of the lyrical content on their new album deals with the shortcomings of American media. "Apart from a few independent bastions, there is no musical or informational freedom on the U.S. airwaves anymore. They've been bought up, consolidated and homogenized," says Eric Hilton of Thievery Corporation in a statement. "Music is suffering and Radio Retaliation is about an exodus of conscious people who are willing to acknowledge something is wrong. We chose iLike as the platform to debut this record because it offers us a direct vehicle to share our music and communicate with fans worldwide, free from editorializing or whitewashing of our messages."

Thievery Corporation's last record, 2006's "Versions," sold 53,500 copies, according to Nielsen SoundScan. The band will release the physical version of their new disc via ESL Records.