Independent distributor RED has partnered with travelocity.com for their "A Night In" (ANI) Music series. The Travelocity brand will be included in most ANI online promotions, print ads and television spots.
Promotions in the works for 2009 include travelocity.com branding, online sweepstakes and cross-promotions in retail campaigns. In exchange, RED is receiving multiple banner, skyscraper, header and custom advertising units on travelocity.com, with marketing targeted by destinations based on album titles.
Additionally, a travelocity.com-branded widget will appear on RED's official "A Night In" Web site, allowing site visitors to book international vacations without leaving anightinmusic.com.