Koch Entertainment Distribution has partnered with peer-to-peer marketing company Fan2Band Inc. Under the terms of the deal, artists on Koch's distributed label roster will have access to Fan2Band's marketing platforms, which reach more than 6.5 million members of social networks each month.

Artists will have their own "virtual street teams" on the Fan2Band system. Bands can build their own Web pages and recruit fans within a social network's content areas.

Created in 2007, Fan2Band's distribution of widgets and other marketing formats has also been used by EMI Christian and Sony RED.