Music industry veteran Van Fletcher is launching a hybrid record label and mobile application development firm called Chasin Music Group.

The company is still working out its message, it seems, but the press release announcing the move points more towards the app development work than its record label details.

The company is working with mobile app distribution company Handmark on an app called Chasin Hits. According to the release:

The CHASIN HITS application will provide a complete music experience for the fan, featuring a wide variety of artist content never before available through a proprietary mobile and desk top application... Chasin Hits has developed a number of powerful upgrades available within each application that will compliment the artist's unique fan base, bringing each fan closer to the artist while offering a brand new array of benefits leading to new revenue streams for the artist and their affiliates.

In addition, Chasin Hits offers a proprietary interface that makes content management and updates quick and effortless, the ability to place the application on any mobile platform, targeted demographic gathering and reporting, combined social networking capabilities, full customer and technical service support, sales reporting and more.

No details on what the app actually DOES, but we've got a request in for details and will update as it becomes clearer.

Meanwhile, according to the company's website, there's also a record label element to the company called Chasin Records. Even fewer details are available on that other than a list of artists -- Alli Gillis, Jace Vek, and John Adam Murph -- and that release dates, performances and other information will come later this year with its official launch.

Fletcher is an investor in the company, founded by Gary Hohman and John Acunto,, and will serve as president. Fletcher was most recently senior VP of sales and operations for Universal Records South, and before that was executive VP and general manager at Virgin Records and senior VP of sales and branch distribution at Polygram.