CEO, Sony Music Entertainment Latin Region, Spain & Portugal

Afo Verde has oversight of Sony’s U.S. Latin operations as well as those throughout Latin America, Spain and Portugal. That includes working closely with sister labels RCA, Columbia, Epic and MasterWorks in marketing and developing their rosters throughout the region, as well as jointly working crossover acts like Ricky Martin, Pitbull, Santana and Shakira. Overall, Verde says, “we had a great year breaking new acts at a local level and signing superstars. In 2014 we will be breaking them internationally.” These include Dani Martin, Ismael Serrano and Malu in Spain (supervised by Sony Spain president Jose Maria Barbat); Axel, Babasonicos and Abel Pintos in Argentina (supervised by Sony Argentina president Damian Amato), along with Illya Kuryaki & the Valderramas, the multiple Grammy Award winners whose comeback was a major 2013 success story; and many of the “Primera Fila” projects generated in Mexico—like Sasha, Benny & Erik, who had the top-selling album in the country last year—under Sony Music Mexico president Roberto Lopez. Verde also opened Sony Music Peru, becoming the first multinational label with independent offices in the country, and has signed the labels’ first local act there. A major international focus for 2014 is the World Cup, to which Sony has the rights to the official World Cup album and official song, and which is being watched closely by Verde with Sony Music Brazil president Alexandre Schiavo and Sony Music Entertainment president/CEO of international Edgar Berger. —Leila Cobo