'The Voice' Australia Expands with Robert Rigby Appointment, Kids Series to Launch in 2014

Veteran label exec Robert Rigby has been named executive manager A&R, "The Voice," for Universal Music Australia, as the reality-TV show prepares to expand its format for its third season.

Rigby began his music career at Warner Music and went on to hold several positions at both Sony Music and Warner Music in sales, label management and marketing, working his way up the ladder to managing director. He’s credited with helping guide the careers of such artists as Keith Urban, Wendy Matthews, Marcia Hines, Taxiride and Screaming Jets.

Most recently, Rigby has been running the indie label Ambition, a company he started in 2009. Ambition had a hit on its hands with Russell Morris’ “Sharkmouth,” a top ten hit this year which is now certified platinum.

“I know Robert will be invaluable to the brand and will take it to new levels of success,” comments Universal Music Asia Pacific president George Ash in a statement. “Robert has proven himself to be an expert at identifying opportunities for and with artists and I know his expertise will add real value to our broader A&R activities.”

“The Voice” has proved to be a phenomenon in its two seasons to date. The 2012 first-series final broke the 3 million milestone, making it the highest-rating entertainment show since ratings agency OzTam opened for business in 1999. The second-series final was also a huge hit, clocking in at well over two million viewers.

In 2014, "The Voice" will run both an adults and kids series, for which Robert will work with Mercury Australia and its head, Peter Karpin.