Following the continued success of its Billboard En Concierto, the concert series linked to the Billboard Latin Music Awards, Billboard, Telemuno and Cardenas Marketing Network (CMN) will launch a new edition of the series leading up to the Billboard Mexican Music Awards. The invitation-only music series will feature live performances by awards finalists Roberto Tapia and Calibre 50.
Six-time finalist Tapia will kick off the series with two consecutive shows in Houston (Oct. 3) and Dallas (Oct. 4), while four time finalists Calibre 50 will close the series with a show in Los Angeles October 8. The new Billboard en Concierto is sponsored by Western Union and MetroPCS. Like the original concert series, which celebrated its fourth consecutive year and leads up to the Billboard Latin Music awards, the series is produced by CMN in partnership with the Telemundo Music Group.
"We've been fortunate to work with our partners Billboard and Telemundo for several years now and there's no question we've created a music series like no other," said Henry Cardenas, President/Chief Executive Officer, CMN. "We're eager to replicate the success of Billboard en Concierto for our upcoming Regional Mexican Music series, featuring the most promising and unique regional Mexican music acts for all fans to enjoy."
Billboard En Concierto leads up to the Third Annual Billboard Mexican Music Awards, set to air live on Wednesday, Oct. 9 at 7 p.m. ET from the legendary Dolby Theater in Hollywood, California.
The Billboard Mexican Music Awards are the only awards show on a major network that honors the albums, songs and most popular singers of Regional Mexican music. Leading the list of finalists, based on Billboard chart performance, are Gerardo Ortiz, the late Jenni Rivera, La Arrolladora Banda el Limon de Rene Camacho, Roberto Tapia, Voz de Mando, Banda El Recodo de Cruz Lizarraga, Calibre 50, 3BallMTY and Joan Sebastian.
"Billboard prides itself on honoring the best and most popular artists and music in the market according to the charts, which really, represent what the fans love," said Leila Cobo, Executive Director of Latin Content and Programming, Billboard. "We are so excited to take these artists and their music directly to those fans through Billboard En Concierto. The fact we are celebrating regional Mexican music -- the top-selling genre of Latin music in the U.S. -- makes Billboard En Concierto that much more relevant to the market and underscores Billboard's connection and commitment to Latin music."
Fans can secure tickets to Billboard En Concierto private concerts by tuning to their Telemundo local station for giveaways or participating in promotions held by event sponsors. For more information, please visit your local station's website.
BILLBOARD EN CONCIERTO MUSIC SERIES:
Oct. 3 - Roberto Tapia, Houston, TX (Escapade 2001) / www.TelemundoHouston.com
Oct. 4 - Roberto Tapia, Dallas, TX (OK Corral) / www.TelemundoDallas.com
Oct. 8 - Calibre 50, Los Angeles, CA (Conga Room) / www.Telemundo52.com