Universal's Ash Adds Asia Pacific Duties

The restructuring at Universal Music Australia continues with the news that the company’s leader, George Ash, has added new stripes for the Asia Pacific region.

Ash rises to president of Universal Music Asia Pacific, a new position that sees the executive take duties for all of Universal Music Group’s operations in the Asia Pacific region, excluding Japan.

Asia Pacific has for some years been the turf of Max Hole. The British exec had served as executive VP of UMGI and president of the company’s Asia Pacific region during the 2000, before becoming COO of UMG and, just last month, rising to chairman/CEO for the group.

“In Australia and New Zealand George has built one of our most dynamic international operations with a very strong roster of artists and an immensely talented team of people,” comments Hole, to whom Ash reports. “I’m very pleased that he will now be applying his energy and ideas to our business across the Asia Pacific region.”

5 Questions with Universal Music Australasia President George

Ash became president of Universal Music Australasia in 2010, having previously served as managing director of Universal Music Australia since 2001.

UMA is a force Down Under, and with the integration of EMI Australia it looms as a beast in the marketplace.

Billboard.biz earlier reported that the EMI label will be run by John O’Donnell, who ran EMI’s Australian company until 2008. EMI will compete internally with such labels as Universal Island, Mercury, Dew Process and Modular.

O'Donnell Returns To EMI Australia in Top Job

A musician early in his career, Ash has worked with BMG and PolyGram, and launched Universal Music’s company in New Zealand back in 1995. He also serves as chairman of collecting society Phonographic Performance Company of Australia Ltd (PPCA) and is a member of the board of trade body ARIA.
During his time at the helm, Ash’s UMA has played a part in the success of such local artists as Powderfinger, Wolfmother, Hilltop Hoods, Havana Brown, Megan Washington, Sarah Blasko, Tame Impala, The Presets, Gin Wigmore, Missy Higgins, The McClymonts, Boy & Bear and Matt Corby. Universal also represents Gotye, whose recordings are licensed through the artist’s label, Samples'N'Seconds Records.