In what has become a MIDEM tradition, The Orchard held its annual reception at the Villa D’Estelle in Cannes Saturday night to officially kick off three nights of festivities. This year’s party was perhaps the most packed yet, with music label, publishing, tech and law execs all literally rubbing elbows with each other as dozens of bottles of red wine emptied into white plastic cups (and, as the crowds thickened, onto the floor.) Backbeat made the rounds and snapped a few shots from the scene...

Songkick CEO and co-founder Ian Hogarth caught up with CAA’s Glenn Miller, whose client Psy was in town to perform at the adjacent NRJ Awards.

Billboard publisher (and former Sire Records recording artist) Tommy Page with Richard Gottehrer, legendary producer, Sire Records co-founder and -- for the past 15-odd years -- The Orchard’s co-founder and chief creative officer.

A view from the top: the thickening crowd at The Orchard’s private suite in Villa D’Estelle, which had spilled heavily onto the balcony as well by 7 pm.

More than 50 bottles of red wine were imbibed at The Orchard’s party, the Frenchier the better. (Tip: order any French wine from 2005 at a bar or restaurant in Cannes — apparently the best year and region in over 150 years for wines.)

Tunezy founder Derrick Fung and JustGoMusic CEO-founder Justin Golshir trade startup secrets.

Neil Tinegate, VP of digital projects at EMI, gets an update on Day 1 of MIDEM Hack Day from Dave Haynes, SoundCloud’s VP of business development.