Canadian digital media distributor Musicrypt Inc. has announced the signing of an agreement with London-based Adstream Ltd.

Adstream will provide its marketing team and customer base to market and support DMDS, initially to the music industry in the United Kingdom followed by Europe and Australia.

"We looked at various competing technologies available to offer to our existing radio and music industry clients and chose Musicrypt's DMDS, because of its sector-leading features, ease of use and security advantages," says Andy Hopkinson, managing director of Adstream UK.

Musicrypt is partnered in the United States with Billboard, Radio & Records and Nielsen BDS.