NBC Universal head Bob Wright is among dozens of CEOs and ministers in Geneva Tuesday (Jan. 30) for a major two-day meeting aimed at stamping out piracy and counterfeiting.

The gathering, under the Global Congress on Combating Counterfeiting and Piracy banner, is co-hosted by the World Intellectual Property Organization (WIPO), the World Customs Organization (WCO) and Interpol.

Wright is a founding member of the Global Leadership Group for BASCAP, the Business Alliance to Stop Counterfeiting and Piracy, and has long called for concerted government and business action against piracy. He has argued that in the digital age, anyone who has a new invention, a creative idea, or a technological breakthrough is at risk of being ripped-off.

Wright himself commissioned an NBC Universal study to quantify the overall cost of piracy and counterfeiting to companies around the world. The report came up with a figure of more than $600 billion a year, about equal to the GDP of Australia. The findings also indicated that IP-based industries account for nearly 20% of the total - although this rose to 40% for U.S.-exportable goods and services.

The Congress will gather other international organizations, government officials, judges, lawyers and representatives of rightholders, including Universal Music vice president David Benjamin, Microsoft associate general counsel David Finn, and IFPI head of enforcement Iain Grant.