MTV has today confirmed an international restructuring which it says may result in 250 job losses, or roughly 8% of its workforce.

The broadcaster's London-based U.K. operation will be affected, the company said in a statement, as will its regional hubs for Latin America, and emerging markets in Europe and the Middle East, which are to undergo "further localization."

The proposed changes in London will be worked out through a collective and individual consultation process in accordance with U.K. employment laws, which has commenced with effect from today. The process will evolve over several months, says an MTVNI spokesman.

"These changes will position us well for the next phase of our growth -- increasing our operating margins through more efficient corporate structures," comments recently-appointed MTVNI president Bob Bakish. He adds that the moves mobilise "our resources to build our multiplatform brand portfolios in priority markets and expand growing revenue areas such as ad sales, digital media and consumer products."

As previously reported, MTV Networks International on Feb. 13 had alluded to a widespread staff overhaul as part of a strategic move toward the digital age. At the time, the corporation said that "no restructuring decisions" had been taken at any of its international businesses.

"It's a little bit unclear for everybody," one London-based staffer told today. "It's been a rough day. And the next few weeks are going to be tough."

The new structure will take into account a streamlining at the company's Asian business, which resulted in 84 job losses.

Going forward, MTVNI's business in London will redefine its international corporate operations with a structure that will "more closely align support services to revenue-generating areas and its biggest business."

Some international functions may be amalgamated with MTVN U.K.; others will be restructured to "realize economies of scale through its existing global MTV Networks U.S. base," the statement reads.