Chinese ringtone service Hurray! has announced plans to acquire a majority interest in Beijing Secular Bird Culture and Art Development Center -- a record label, music production company and offline music distribution service.

Secular Bird produces and distributes music created by the artists signed to its label, who collectively have creates several ringtone and ringback tone hits for the Hurray! platform.

Once the transaction is complete, Hurray! will own 65% of the new company, to be called Hurray! Secular Bird.