MTV Japan has unveiled a series of digital-based promotions for the MTV Video Music Awards Japan 2007 show, which takes place May 26 at the Saitama Super Arena, in the city of Saitama, north of Tokyo.

Users are being asked to view the "VMAJ2007 Reaction Dance" video on the MTV Video Music Awards Japan Web site and send their own home-made versions of the dance routine to MTV Japan's Flux video-sharing Web site or NTT DoCoMo's ClipLife mobile-based video-sharing site.

Videos uploaded by May 6 will be shown on the MTV Japan site, and the Tokyo-based music channel will award the best entries free tickets to the awards show or merchandise.

MTV Japan will launch a similar promotion on April 1 in which users will be asked to submit to the Web site photos incorporating the VMAJ2007 logo as it appears on posters and flyers in different locations.