Simone Bosé has been promoted to run EMI's operations in Spain and Portugal, EMI said today.

In the role as managing director of EMI Music Iberia, Bosé takes over from Manolo Díaz, who steps down April 1 as president and CEO of EMI Music Iberia to take a new role as special advisor to Emi Music International president and CEO Jean-Francois Cecillon. Bosé will report to Cecillon from April 1.

Bosé is currently GM of EMI Music Spain, a position he has held since November 2003.

Díaz will have responsibility for creative and operational assignments in the EMI Music International division, with his first assignment to oversee EMI Music Latin America's regional office and EMI Music Brazil.

It follows the departure from the company today Monday of EMI Music Latin America regional president and CEO Marco Bissi. Díaz will be based in Miami.

In a statement, Cecillon says, "Manolo recently informed me he wanted to step down from his full time executive responsibilities in Spain, and I am absolutely delighted he will now be taking on special advisory assignments."

He adds "Having a strong executive such as Simone ready to succeed Manolo gives me great confidence that we will enjoy continuity in the success we are seeing in Spain."

Bosé says, "Manolo will be a hard act to follow. He has been a great teacher, and I am excited about taking this new challenge, and moving further into new digital music channels."

Bosé began his music industry career in 1985 as BMG Ariola as label manager, and after moving to Sony Music Group Madrid in 1986, he joined Capitol EMI Music Group in 1990 as director of local A&R. Simone then held a series of positions with Polygram-Universal Group Madrid.

Díaz, 65, is one of the music industry's most experienced executives. After serving in Miami as head of the Latin Recording Academy (LARAS) and Latin Grammy Awards, he joined EMI Music Spain in September 2004.

A former artist and composer, Díaz joined his first group -- Los Sonor -- as lead guitarist in 1960. In 1966, he helped form the group Los Bravos, which had an international hit single with "Black Is Black".

His industry career began in 1970 when he was appointed artistic director of label Accion; in 1978 he was appointed European artistic director of CBS Records, based in Paris.

In 1981 he moved to Miami as CBS Records VP of creative operations for Latin America, returning to Spain in 1985 as president CBS España. After a two-year stint in London as senior VP Sony Music Europe, Díaz returned to Miami in 1992 as president of Polygram Latin America. After the merger of MCA Records and Polygram, he was appointed in 1998 president of Universal Music Latin America.

Since his return to Spain, Díaz has worked with EMI Spain artists Bebe, Amaral, Bunbury, Luz Casal and Estrella Morente.