In a first for the Australian market, Ticketmaster, iTunes and EMI are collaborating on an integrated initiative which allows fans of veteran singer-songwriter Paul Kelly to buy pre-release concert tickets and digital recordings.

Consumers can buy a digital version of Kelly's new album via iTunes Music Store ahead of general release when they buy pre-sale concert tickets through Ticketmaster.

The project supports Kelly's album "Stolen Apples," due July 7 through EMI Music Australia.

Customers who pre-ordered "Stolen Apples" from iTunes between June 29 to July 2 will receive two complimentary bonus tracks with the album along with a passcode to buy tickets for some Kelly tour dates in advance through Ticketmaster.

Tickets for Kelly's 36-date tour -- which begins Aug. 7 -- will become available to the public on the same day as the album release.

"We are pleased with this pilot collaboration between Ticketmaster, iTunes and EMI, which gives die-hard fans the best of both worlds - offering fast and uncomplicated access to digital music and tickets at the same time," comments In Maria O'Connor, executive chairman of Ticketmaster Australia and New Zealand, in a statement.