Warner Music France has launched a new division, 360°, which will oversee licensing, merchandising, synchronization, live, sponsorship, brand partnerships, video content, and digital activities.

The goal is to combine these interests under one umbrella to expand and diversify the number of opportunities Warner Music France can create for its roster of acts.

Emmanuel Mougin-Pivert has been appointed GM of Warner Music France 360°.

He was previously executive director of RTL FUN Développement, a French subsidiary of Luxemburg-based media conglomerate RTL Group, which developed branded offshoot services such as the French radio stations RTL, RTL2 and FUN Radio.

He reports to Warner Music France COO Yann Miossec.