Universal Music Group is enriching its Far Eastern creative business through a pair of label deals.

The music major has entered into an exclusive license arrangement with Dong Music, to develop and promote the recently-launched Beijing label's artist roster throughout China and to the world.

UMG takes global physical and digital licensing and distribution rights for Dong Music's works, starting with the August release of compilation album "Dong Le Yuan."

Dong Music's young roster includes singer Zhang Shi Di, pop-rock band Fruity Vitamin C and singer/songwriter and novelist Tian Yuan. The label is the brainchild of acclaimed composer, musician and producer Zhang Ya Dong.

Separately, UMG has renewed its long-time relationship to promote and distribute Linfair Records' Taiwanese artists throughout China, with effect from July 1.

Established by Linfair Chang in 1961, Taiwan-based Linfair Records is considered one of Taiwan's most important independent labels, with a roster including singer/actress Angela Chang and rising "Mando-pop" stars Fan Fan, Claire Kuo and Freya Lin.

Max Hole, president, Asia Pacific, Universal Music Group International, says the deals represent an important stage in the company's strategy to beef-up its Chinese-language offering.

"I am a believer that the world is becoming a smaller place, but I don't underestimate how difficult it is to break a Mandarin language artist outside the Chinese country," Hole tells Billboard.biz.

"Our first step is China, Taiwan, Hong Kong, Singapore, Malaysia, because they have Chinese communities which buy Mandarin-language music," Hole adds. "Beyond that, the next step is Asia. And beyond that, who knows."