Former Chrysalis Radio Group CEO Richard Huntingford is to become non-executive chairman of Virgin Radio Holdings, ahead of parent company Scottish Media Group's plans to float the firm in late Fall.

In a statement issued today to the London Stock Exchange, SMG said Huntingford will take up his position on Sept. 1.

Huntingford is a well-known figure in commercial radio, having helmed the development of Chrysalis Radio since becoming CEO of the business in 1994. He was appointed Chrysalis Group CEO in 2000.

The British executive's new post comes just days after Chrysalis Group on July 31 confirmed the disposal of its radio business to Global Radio, in a deal worth £170 million ($340 million).

Meanwhile, Rosemary Thorne will also join Virgin Radio Sept. 1 as senior independent director to the board. She moves from her role as group finance director at betting firm Ladbrokes plc.

SMG also confirmed David Palmer's appointment as chief financial officer of Virgin Radio, with effect from July 3.

"Virgin Radio now has a high quality board which, along with the proven management team led by chief executive Paul Jackson, will oversee the flotation of Virgin Radio," commented Rob Woodward, chief executive officer of SMG, in the statement.

"I am delighted that we have secured individuals of such quality. Richard, Rosemary and David will be instrumental in the growth of Virgin Radio over the coming years."

Paul Jackson, CEO of Virgin Radio, added: Virgin Radio is one of the great brand names in media with an attractive national audience, strong relationships with advertisers and a clear growth strategy. We look forward to their wise counsel and support."

SMG said in April that it planned to float the network and focus on its TV and content production businesses.