The annual In The City music conference, co-founded by the late Tony Wilson, will go ahead in Manchester, England as planned from Oct. 20 to Oct. 22.

Describing it as a "fitting tribute", organizers of the conference said that following the death of one of its directors, this year's ITC will not be a mournful occasion because the former Factory Records boss would "have hated that".

Before his death from a heart attack on Aug. 10, Wilson and his partner and ITC co-founder Yvette Livesey decided that the event should carry on in the event of his death. Wilson had been battling cancer at the time.

This year's conference will be running under the theme "It's a brand new dance, but we don't know its name," inspired by the opening line of David Bowie's "Fashion".

The ITC keynote speakers, panellists and artists will be announced in the next few weeks.

The deadline for three-track demos from bands wishing to appear is Aug. 31 and there are still opportunities for showcases and label events. Full details are available at the ITC Web site.