Dieter Gorny, deputy chairman of the German Recording Industry Association (BPW) and former CEO of the music-TV channel VIVA, has been appointed chairman of the supervisory board for the newly launched Initiative Musik.

Initiative Musik is the brainchild of the German government and collecting societies GEMA and GVL. It is a not-for-profit public-private partnership with three principal objectives: promoting new artists, integrating foreign artists in Germany, and exporting German rock, pop music and jazz.

Gorny's deputies are the members of the German parliament Steffen Kampeter (CDU) and Carsten Schneider (SPD). Peter Zombik, CEO of GVL, will be the acting CEO until the end of the year, when a decision for a permanent CEO will be taken. Dagmar Sikorski, president of the German Music Publishers' Association (DMV), expects the new initiative to inject confidence in the creation and promotion of German talent.

She said she hopes that the government's funds of €1 million ($1.2 million) a year would later be increased. After all, she added, the government grants the film industry €60 million ($83.7 million) a year.

Berlin-based Mark Chung, chairman of the VUT (the association of independent recording companies, publishers and music producers), commented: "Finally, we have an initiative for the future that promotes new talents."

Michael Haentjes, BPW's chairman added: "That is the first important step for young talents. German politicians are now showing some responsibility towards the (local) music industry by paying attention to the promotion of young talents during such difficult times."