HMV U.K. and Ireland has promoted John Hirst to rock and pop manager, with immediate effect.

The position had been vacated by Allen Webb, who has moved over to head campaign buying for the retailer.

Hirst has served with HMV for seven years, during which time he worked as a buyer at HMV Oxford Circus and, most recently, as the company's rock and pop buyer.

Based in London, he reports to HMV U.K. and Ireland music manager Melanie Armstrong.

Audio buyers Rob Watson and Matt Potter will report to Hirst.