Beijing-based Hurray Holding Co. Ltd., whose activities include artist development, music production and provision of mobile-music services, says it is merging with Enlight Media Ltd., a leading Chinese entertainment-content production and distribution company. The merged entity will be known as Hurray Enlight Media Group.

"This is a defining moment for Hurray," said Hurray CEO Q.D.Wang in a statement. "With our prior acquisitions of music and gaming companies, Hurray has been transitioning from a pure SP (service provider) company to an entertainment and media group, integrating content production and distribution."

Commented Enlight president CEO Changtian Wang in a statement: "The combined company platform presents excellent potential for growth. I am confident that the company is well-positioned to become the most influential media and entertainment company in the Chinese-speaking community."

He adds, "We believe that China has room for a huge domestic media giant such as Time Warner or News Corp. in the U.S., and we intend to fill that position."

Changtian Wang will be chairman/CEO of Hurray Enlight Media Group, while Hurray president/CFO Sean Wang will be CFO and co-president with Enlight VP Xiaoping Li.

The merger is scheduled to take effect in the first quarter of 2008.