Britain's Performing Right Society has created a viral marketing clip which depicts how music creators are paid when their music is played in public.

Beginning with a slogan "Everything starts with creation," the 30-second animated video, entitled "The Royalty Route," shows the path of the royalty, from its creation to its payout to the creator, and on to the creation of new music.

The clip has been posted on YouTube and on the official MCPS-PRS page.