London-based venue operator MAMA Group has signed a deal with Dublin-based mobile ticketing service Ticket Text, covering the group's 18 British venues.

The agreement will see Ticket Text providing services for all MAMA venues, which include Hammersmith Apollo, the Forum and the Borderline in London as well as 10 Barfly-branded venues across the United Kingdom.

With immediate effect, tickets are available at; users gain entry to venues through unique barcodes sent to their cellphones via text message.

"The MAMA Group is committed to providing cutting edge live music to fans across the U.K.," said the company's joint CEOs Dean James and Adam Driscoll, in a statement. "We are delighted to partner with Ticket Text to provide a mobile ticketing solution for our venues and to supporting new technology and solutions in the same way in which we support new music talent every day."

The MAMA Group of music and marketing businesses covers concerts, artist services and consumer products including ticketing, magazines and Web sites.