Relentless Energy Drinks has inked a deal with weekly U.K. rock magazine Kerrang! to sponsor its 2008 multi-act tour.

The drinks company will have branding on venue video screens and at merchandise stalls at all the shows, which begin in Belfast on Jan. 23 under the banner of the Kerrang! Relentless Tour. Acts on the 13-date tour are Coheed & Cambria, Madina Lake, Fightstar and Circa Survive.

Kerrang! is published by EMAP in the United Kingdom and has a weekly circulation of 83,600, according to the Audit Bureau of Circulation.