Shazam, the mobile-to-Web music services provider, has recruited Dominic Pride from Orange as director of product marketing.

Until recently, Pride was head of music market development for Orange's content division. His role at London-based Shazam will include driving the development of Shazam's mobile applications and online service.

A former Billboard reporter, Pride previously established and ran Frukt Music's mobile business, which provided marketing and service development consultancy to Sony Music International and BMG U.K. prior to the Sony BMG merger, as well as Orange and MTV Networks International.

"Dominic has unrivalled experience in driving the international expansion of the digital music business across multiple countries," says Shazam CEO Andrew Fisher in a statement. "His vision and leadership will be instrumental as Shazam continues to expand."

Pride adds in the statement, "The future for mobile and digital music will be driven by providing music lovers with a richer, more engaging music experience.

"We're in a new phase of the market where tools for music discovery will be valued by customers. Shazam is already a leader in this space and has a very exciting role to play as the market continues to rapidly develop."

Shazam is currently launching services in 25 new countries, giving it coverage across 45 markets in all major territories. The company recently won the Mobile Entertainment Award for best music service.