Britain's two favorite pastimes -- football and music -- are coming together on a national initiative.

The Brit Trust, the charitable arm of trade body the BPI, is making a "substantial" three-year donation to fund the music element of the Kickz community sporting project, details for which will be unveiled this evening.

Speaking ahead of the "Investing in Talent" function, BPI CEO Geoff Taylor explained that the donation would "ensure that young people looking to develop their music-making will have access to better facilities, equipment and mentoring."

Culture secretary Andy Burnham, member of parliament, will be on hand at the party in central London tonight to launch the initiative, as will artists Craig David and members of Kasabian. A group of young MCs, who formed out of the Manchester City Kickz project, and "X Factor" winner Shayne Ward will perform on the night.

Taylor added, "We're looking forward immensely to furthering our involvement in Kickz and finding other ways in which we can work with the world of football to reach out to help young people discover and develop their talent."

His counterpart at the Premier League, Richard Scudamore, added: "It makes perfect sense for music to be a part of Kickz. Clubs can offer young people an opportunity to improve their football skills, whilst the new investment from the BPI can give those into music a chance to develop their talents too."

Kickz is run by the Football Foundation, the U.K.'s largest sports charity funded by the Premier League, Football League, the Football Association and the government. Its vision is about creating safer neighborhoods through developing young people's talents.

Tagged