MTV Networks International has extended its multi-million dollar contract with Swiss watchmaker Swatch, covering the latest series of MTV's user-generated content program, "MTV's Best. Show. Ever."

Through the cross-platform partnership, MTVNI in Europe will produce 15, five-minute instalments, with the first phase airing in June and July. The second batch will go live later in the summer.

The shows will also run on the eight MTV mobile channels in Europe, including the U.K., Germany and France, Italy, before being extended to the Asian market, which first run with European programming before introducing a combination of local content.

According to MTV, the program will air on a total of 22 MTV channels.