Sunny Chang has been promoted to the newly created position of managing director of Universal Music Greater China, effective immediately.

"Sunny is a very experienced music man who has been with our company for 28 years," Universal Music Asia Pacific region president Max Hol said in a statement.

Chang, previously managing director of Universal Music Taiwan, will report to Hole. He will divide his time between Taipei and Beijing.

"He has very strong relationships with many of our leading artists, both Chinese - Jacky Cheung, Eason Chan and Will Pan, among them - as well as international," adds Hole. "He understands the management of both the business and the creative process behind making great music."

Universal says Chang's appointment follows the realignment of Universal Music Group's presence in Greater China whereby UMG has grouped its companies in the Mandarin-language dominated markets of China, Taiwan and Hong Kong under the Universal Music Greater China structure.

"I am extremely excited about this new role, which brings many tough challenges, yet many more amazing opportunities for us to explore," Chang said in a statement. "Most importantly, however, for a market of more than 1.3 billion Mandarin-language speakers across China, Hong Kong and Taiwan, I am confident that our new streamlined Greater China operation will boost our potential in business strategies and creative successes."