French mobile carrier SFR has unveiled the beta version of its new music platform, which gathers all its previously established online music services.

The new site, at attentionmusiquefraiche.fr, will serve as the virtual hub for the company's music and ringtones, concert tickets sales, live concerts, editorial features and SFR's new talent platform.

SFR has also disclosed plans for its new mobile store, which combines a traditional store with a 200-capacity music venue plus a restaurant. The store, located in Paris, has more than 1,000-meter square floorspace, which SFR claims makes it the largest multi-purpose venue of its kind in Europe.

SFR will regularly use the facility to host concerts, which will be invite-only occasions. Concerts will be broadcast on SFR's LiveConcerts platform, available to all Internet users and to SFR mobile customers.