Newly-established entertainment company Footprint Worldwide has gotten off to a running start by signing a deal with China Youth Media to provide content and brand sponsorship packages to the territory's online university population through live events and a targeted campus IPTV network.

"The new network will initially target the campus-based population, estimated at more than 25 million students, and will eventually move into mobile," says Los Angeles-based Footprint Worldwide president/co-founder Jackie Subeck, in a statement. She was previously senior partner in CRC Jianian, a U.S. and Chinese music publishing, recording, cultural development and consulting company.

Footprint will provide both Chinese and Western music, television, sports and other entertainment content to the IPTV network including pre-produced content as well as live concerts and events held on Chinese campuses.

"By virtue of this deal, Footprint has the unique opportunity to bring international touring acts direct to the university students, the most sought-after demographic in China, and provide them with broadcast time straight into the dorm room," Subeck says. "In addition, Footprint will create original content for the network. The large share of the production costs will be covered by global brands that are looking for better ways to tap into the China youth market."

China Youth Media is a subsidiary of "China-focused" youth marketing and media company Digicorp.