Usher's current album "Here I Stand" (LaFace/Zomba) is being made available as a pre-load on the new Sony Ericsson W890 mobile phone as part of a deal with Vodafone U.K.

The handset, launched this week, exclusively uses the Vodafone U.K. mobile network and is available free on contract or to buy at £300 ($584) for pay-as-you-talk customers.

Users of the W980 Walkman are invited to join "Usher's Entourage," an online community that will enable fans to enter a competition for U.K. tour tickets as well as watch Usher's latest video, read an interview and get information on tour dates. An Usher WAP site will feature downloads of mobile wallpaper, a "Love In This Club" ringtone and remixes.

"We are really excited to be able to offer our customers yet another great value phone with exclusive content from one of the world's best selling artists," says Vodafone U.K. Consumer director Ian Shepherd in a statement.