Emerging market online digital entertainment player GetMo has launched in South Africa.

The service is currently being promoted via a free 34-show live music tour of schools and universities that runs through seven South African cities and features multi SA Music Award-winning hip hop artist, HHP.

GetMo South Africa is owned by Arvato Middle East Sales (AMES), a subsidiary of Bertelsmann's Arvato Group, and South African IT project consultancy group Tactical Software Systems (TSS). Sony BMG Africa is the first major label to offer its content via the platform with others due to come on board shortly.

TSS director Jehan Mackay claims the launch of the service offers South Africa's 450,000 broadband subscribers and estimated 32 million cell phone users their first "multi-platform all-in-one digital entertainment service".

GetMo country manager for South Africa Klaus Renkl believes the spread on offer is unique. "GetMo aims to give South Africans fast and reliable access to value-for-money digital entertainment anywhere at anytime," he says. "In addition to music and movies, GetMo also offers consumers online access to ringtones, graphics, video clips, music videos, games and more, all from the same online service."

The company has plans for offering free GetMo content to South Africans through deals that would see big brands sponsoring the GetMo card. Users buy cards in stores to top up their account in order to download content, but sponsorship could see brands bundling cards with products. Downloads can also be paid for by credit card, unlike other digital stores such as iTunes, which does not sell content to users with a South African credit card billing address.

GetMo also aims to push further into Africa by enabling content owners to sell their products in formats that cannot be easily pirated.

"We have created a sleek platform that is attractive to users at an affordable price and have the systems to provide proper accounting to our suppliers," says Renkl. The all-in-one online digital entertainment service is currently operating or will shortly be active in several other territories including the Middle East, Pakistan, India, Malyasia, Indonesia and China.

Currently, Getmo's WAP service provides users with unlimited basic content for 40 rand ($5) per month, with premium content being on a pay-per-download basis. The full internet version service is 70 rand ($8.91) per month for basic content.

The launch of GetMo in South Africa follows the May launch of Getmo Arabia at the MECOM 2008 conference in Abu Dhabi.