Warner Music International (WMI) has tempted Sam Chen away from EMI Music to take the newly created position of chairman/CEO Warner Music Chinese Mandarin Group (WMCMG).

Chen was managing director of Capitol/EMI Taiwan, but had previously been GM of A&R at Warner Music Taiwan. WMCMG was formed in March when the operations of Beijing-based Warner Music China and Warner Music Taiwan were brought under unified management to benefit from the potential cross-promotion opportunities in the two markets.

Located in Taipei, Chen will report to Hong Kong-based Lachie Rutherford, president of Warner Music Asia Pacific. WMCMG GM manager Pamela Wang now reports to Chen.

According to a statement, his duties will include enhancing WMI's digital-music and content operations in the region, oversee A&R activities, develop its relationship with its roster of local artists and forge new revenue streams from sources such as live music, merchandising, and artist management.

Chen has earned a reputation in the Asia for spotting hit-making Chinese and Taiwanese talent, including Stephanie Sun, A Mei, Jolin Tsai, Na Ying and GiGi Leung. Warner says that his future priorities include turning pan-Asian new sensation Jam Hsiao, a Taiwanese, into a "next-generation star in the Chinese market."